SDACBS BECOMES CSP of SD

New Name and Marketing Campaign Reinvigorates Service-Based Organization


(Sioux Falls, SD – December 4, 2012) – For the Community Support Providers of South Dakota, a name change and a statewide messaging campaign are just the first steps in improving awareness and educating South Dakotans on the critical nature of the state’s 19 Community Support Providers. Formerly known as the South Dakota Association of Community Based Services, the Community Support Providers of South Dakota are dedicated to providing leadership in assuring quality community services and support for citizens with disabilities.

“This branding campaign is just the latest part of the work that the Community Support Providers have been doing in South Dakota for over 40 years,” CSP of SD Executive Director Mark Bratt said. “We’re proud to be a part of this

important statewide effort to improve the standard of living for people with disabilities and to improve how people with disabilities are viewed and treated.”

The statewide messaging effort is driven by a marketing campaign dubbed, “The Community Equation,” which seeks to explain, in a simple way, the significant community impact that results from individuals finding their clear sense of purpose within the community. Developed after a statewide survey of over 350 staff members, supported families and community leaders, the campaign includes a new website (CSPofSD.com), a Community Equation video and print materials to be used for outreach.

“Our association includes 19 Community Support Providers with over 3,300 staff members that serve and support approximately 4,000 people across South Dakota,” Bratt said. “Our new name and marketing campaign—built around The Community Equation—seek to bring more attention and better understanding to their critical work, which supports over 98 percent of adults with developmental disabilities receiving services in South Dakota.”

Comprised of 19 not-for-profit community agencies, the Community Support Providers of South Dakota are certified by the South Dakota Department of Human Services to provide a full range of services and support to help meet the needs and desires of individuals with disabilities, as well as their families. The agencies are governed by local Boards of Directors and are required to meet established standards in order to be certified by the State of South Dakota.

For more information on the Community Support Providers of South Dakota, or to find contact information for its various members, visit www.CSPofSD.com.

 

CONTACT:

Mark Bratt

Community Support Providers of South Dakota, Executive Director

2601 S. Minnesota Avenue, Suite 105-261 | Sioux Falls, SD, 57105 | (605) 271-7607

 

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